PREDISPOSIÇÃO À INOVAÇÃO FRUGAL: ANÁLISE DE FATORES DIFERENCIAIS EM PEQUENAS E MÉDIAS EMPRESAS

Autores

  • Karen Thais Alves
  • Cristine Hermann Nodari Universidade Feevale/Mestrado Acadêmico em Administração http://orcid.org/0000-0003-0397-337X
  • Maria Cristina Bohnenberger
  • Pedro Gilberto Aloise Universidade de Caxias do Sul

DOI:

https://doi.org/10.22277/rgo.v16i1.7144

Palavras-chave:

Agregar valor. Otimizar processos. Capital humano. Modelo de negócios.

Resumo

Objetivo: Analisar como as pequenas e médias empresas (PME´s), aproximam-se da inovação frugal considerando os fatores diferenciais de agregar valor, otimizar processos, capital humano e modelo de negócios.

Método/abordagem: Pesquisa descritiva de casos múltiplos.  A análise dos dados coletados, seguiu o proposto por Gibbs (2009), considerando quatro fatores diferenciais, identificados na literatura, como norteadores categóricos para a interpretação dos resultados.

Principais Resultados: Aponta-se que os quatro fatores apresentados nesta pesquisa, representam um campo de possibilidades, não apenas no desenvolvimento de produtos e serviços frugais que atendem as necessidades dos clientes, mas de um processo maior, que estimulem as PME´s a se desenvolverem sustentavelmente, contribuindo para competitividade e maturidade nos negócios.

Contribuições teóricas/práticas/sociais: O estudo possibilita aos gestores a compreensão na identificação e desenvolvimento de suas capacidades organizacionais com o intuito de melhorar o negócio, permitindo, que as PME´s conquistem novos clientes, novos mercados, atuem com a limitação de recursos, reduzindo seus custos e aperfeiçoando seus processos.

Originalidade/relevância: O investimento em pesquisa empírica ao encontro das sugestões de estudos que argumentam a necessidade de avançar os debates existentes sobre a inovação frugal, principalmente em se tratando de empresas de pequeno e médio porte.

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Biografia do Autor

Cristine Hermann Nodari, Universidade Feevale/Mestrado Acadêmico em Administração

Pós-Doutorado em Inovação.Doutora em Administração pela Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS), Brasil. Mestra em Administração pela Universidade de Caxias do Sul (UCS), Brasil. Especialista em Gestão Empresarial pela Fundação Getúlio Vargas (FGV) Brasil. 

Maria Cristina Bohnenberger

ORCID:

https://orcid.org/0000-0002-4018-1796

Universidade Feevale

 

Pedro Gilberto Aloise, Universidade de Caxias do Sul

https://orcid.org/0000-0003-3538-0165  

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2023-03-22

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