IMPACT OF THE COVID-19 PANDEMIC ON CONSUMER BEHAVIOR DURING SOCIAL ISOLATION AND SUSTAINABLE CONSUMPTION: A PERSPECTIVE IN BRAZIL AND PORTUGAL

Autores

DOI:

https://doi.org/10.22277/rgo.v16i3.7287

Palavras-chave:

Pandemic COVID-19. Consumer behavior. Social isolation. Sustainable consumption.

Resumo

Purpose: This study aims to analyze the impact of the COVID-19 Pandemic on consumer behavior in social isolation and sustainable consumption, from the perspective of the 2030 Agenda, given the perception of 2403 residents in Brazil and Portugal, through four research hypotheses.

Method/approach: The methodology used was quantitative and descriptive research, through exploratory factor analysis and multiple linear regression.

Main findings: The results highlight that all hypotheses were confirmed, and the most relevant relationship, that is, the most significant impact, occurred between the COVID-19 Pandemic and consumer behavior in social isolation, as well as differences in the perception of respondents between the Countries.

Theoretical, practical/social contributions: Regarding the managerial and social contributions of the research, they allow managers and health professionals to have knowledge about the impacts of the COVID-19 Pandemic, assisting them in developing strategies to face the Pandemic. In addition to information for public policies at the regional and national le’vels to support cities and regions in facing the Pandemic.

Originality/relevance: Another important contribution of the research is the availability of an analysis framework, which has been statistically validated (observable variables and constructs). In this context, the Framework proposed in the research can be replicated in different regional, national, and international contexts.

Biografia do Autor

Eliana Andréa Severo, Universidade Federal de Pernambuco (UFPE)

Pós-Doutora em Administração pela Universidade de Caxias do Sul, UCS. Doutora em Administração pela Pontifícia Universidade Católica do Rio Grande do Sul, PUCRS, e pela UCS. Mestrado em Administração pela UCS. Especialização em Gestão Ambiental com Ênfase na Indústria pela UCS. Graduação em Administração pela Universidade Vale do Rio dos Sinos, UNISINOS. Graduação em Ciências Biológicas Licenciatura Plena pela Universidade de Santa Cruz do Sul, UNISC. Pesquisas na áreas de Organizações, Sustentabilidade Ambiental, Inovação, Estratégia, Empreendedorismo, Responsabilidade Social, Gestão de Pessoas e Pesquisa Quantitativa. Professora da Universidade Federal de Pernambuco (UFPE), no Centro de Ciências Sociais Aplicadas (CCSA) do Departamento de Ciências Administrativas (DCA).

Julio Cesar Ferro De Guimarães, Universidade Federal de Pernambuco (UFPE)

Pós-Doutor em Administração pela Universidade de Caxias do Sul (UCS). Doutor em Administração pela Pontifícia Universidade Católica do Rio Grande do Sul (PUC/RS), e pela Universidade de Caxias do Sul (UCS). Mestrado em Engenharia da Produção pela Universidade Federal do Rio Grande do Sul (UFRGS). Especialização (Pós-Graduação) em Gestão Ambiental e Desenvolvimento Sustentável pela Faculdade Internacional de Curitiba (FACINTER). Especialização (Pós-Graduação) em Design de Produto pela Faculdade da Serra Gaúcha (FSG). Graduação em Administração de Empresas pela Universidade de Caxias do Sul (UCS). Professor Adjunto do Curso de Graduação em Administração, Centro de Ciências Sociais Aplicadas (CCSA) da Universidade Federal de Pernambuco (UFPE). Coordenador do Curso de Graduação em Administração da UFPE (Recife-PE). Professor Permanentes dos Curso de Mestrado PPHTur (UFPE) e MPAdm (UFPE).

Tiago Bedin Soares, University of Gothenburg

Gradução em Direito pela Pontífica Universidade Catolica (PUC/PR). Mestrado em Peace and Development Work.  Linnéuniversitetet - Växjö, LNU, Suécia. Mestrando na University of Gothenburg.

Kaila D. Ahire, Department of Environmental Science, K.R.T. Arts, B.H. Commerce & A.M. Science (KTHM) College, Nashik, (MS), India

Assistant Professor at the Department of Environmental Science, K.R.T. Arts, B.H. Commerce and A.M. Science (KTHM) College, Nashik (MS), India.

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Publicado

2023-04-04

Edição

v. 16 n. 3 (2023): Agenda 2030 – Metade do Caminho: Avanços, Desafios e Perspectivas

Seção

Agenda 2030 – Metade do Caminho: Avanços, Desafios e Perspectivas

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